OLX Leads the Classifieds Market with Its Innovative Campaigns

Talk of something to sell online and the very next thing that comes to mind is OLX. Be it car, real estate, electronics, or any other product or service, OLX has gained itself the reputation of a market where everything sells. Launched in India in 2006, OLX is doing pretty well in India classifieds market as well. With its presence in about 100 countries and over 40 languages, the site is said to get more than 100 million hits a month, globally. So, what is it that makes OLX leave behind even some of the oldest players like Craigslist?

Needless to say, it’s free to use but then many of its competitors are free too. What adds that additional feather in its cap is its inherent desire to get its users quickest response possible by adding innovative features and yet keeping it simple and easy to use.

Social Media Presence and TV Campaigns

OLX has successfully used various social media platforms to its advantage. In fact the first time it came into limelight was when it entered into a partnership with the fairly popular social media site, Friendster. OLX Social Media Awards 2013 (SOMA) was a successful event in Kenya that brought together prominent social media professionals and bloggers of the country.

Apart from Facebook and Twitter, the classifieds major has launched some exclusive campaigns on the video sharing site, YouTube as well. Here is the profile it created on YouTube in order to stay connected with its audience. Some of the videos are extremely refreshing and have gone viral, like this one named, Neighbour’s Envy TVC:

The TV campaigns of the company are also equally innovative; they connect with the viewers very easily and effectively. Most of them pick up a topic from your daily life and add an element of humor to it. Apart from being enjoyable, you are tempted to sell the things lying around unused in your home.

OLX Mobile App

Mobile users are increasing day by day. If you wish to survive in the market, you have to go mobile. OLX seems to have understood this quite well. It has successfully launched its mobile app ‘OLX Free Classifieds’ for various platforms including Android, iPhone, iPad, and BlackBerry.


OLX Free Classifieds received huge response from all over the world. It’s one of the coolest apps that helps you post free ads, and buy or sell any product on OLX. Now it’s updated with many advanced and premium features. You will find the lists of common searches on home page like jobs, vehicles, real estates, pets, home, and furniture. You can even select the location from where you want to sell and buy products. It also allows you to browse the products available in your location as well as others.

It’s simple and easy to post through this app. You just have to click a picture and upload the image. Then add product information, price details, and contact information. After some time your product will go live and it will be visible to everyone.

It has built-in map integration feature that helps to find or sell a product depending upon the location. You can even share your posted ads using social networking apps available on your phone. You just have to click on the product you want to buy or any service you want to hire.

  1. October 15, 2013
  2. October 29, 2013