Evolution of internet services has provided many advanced solutions to various needs of a business like marketing and publicity of their products and services. Yet, one cannot reject the significance of traditional methods used for the same like TV commercials, radio advertising and others. Though all the methods employed for advertising and marketing focus on a single target – to improve the sales of the product/service – not all of them are suitable for all situations. So, how does internet marketing compare with traditional radio marketing? Here are the benefits and drawbacks of each.
Benefits of Internet Marketing
The internet is a dynamic virtual world that provides many benefits to internet users. The main benefit of internet marketing to business owners is the ease of targeted marketing of products and services, improving their business revenue. Since, a user isn’t forced to click on a particular link to get to the advert, this method keeps away the user group that isn’t interested in the marketed products/services. This marketing is more affordable than the radio broadcasted ads and has no runtime limitation, providing a better reach to the consumers. The data of results are available easily and immediately for this marketing technique that can be practiced at the self level by various small as well as big industries and allows direct relation with the customer.
Drawbacks of Internet Marketing
Since, this advanced marketing tool is very popular, so, there is a larger competition in the market for similar products/services, making it difficult to attract a consumer. This service needs continuous efforts to attain positive results and a brand is more likely to be confused with a similarly appearing duplicate brand on the internet.
Benefits of Radio Advertising
Radio advertising is very helpful in engaging consumers listening to the advertisements being broadcasted. The ads are broadcasted with catchy lines that bind listeners, thus gaining success in the promotion of their services. Also, there is a certain group of people that isn’t much aware of using internet services; so it relies on traditional ads to know more about the products. For such consumers and a person-to-person interaction, traditional radio advertising provides a huge benefit.
Drawbacks of Radio Advertising
Although radio adverts seem to be interesting and are able to reach people with humor and fun binding them to listen to these ads, there is a limitation to this. An advertiser can’t be sure of the target audience listening to the advertisement or not. Since, these ads have a limitation of time for which they are broadcasted, another drawback comes out is that a targeted listener is more likely to miss the advertisement. This method of advertising is also more expensive than other modes available and results for radio advertising are almost impossible to be tracked for measuring its effectiveness.
Both the marketing techniques have their own significance and application; so, a better choice can be decided in terms of specific requirements. A fusion known as internet radio advertising is gaining popularity providing the added benefits of both of these marketing techniques.