5 Tips to an Effective About Page

When visitors to your website want to get a little background behind the writer, they may decide to check out the about page of the site. However, many sites have a poorly organized about page, if they even have one at all. With these tips, you’ll be on your way to a well organized and informative about page.

effective-about-page

1. Give a Background Story

One-way to add personality to an About Me page is to give a background story. This can be a personal biography or the story of how your website/business came to be at the position it is today.

You don’t have to give a history line-up; this means that anyone from start-ups to veteran websites can have a nice, simple, to-the-point biography.

2. Keep It Related to the Site

If your website deals with technology and your biography talks about how you started your makeup business, I don’t think most of your visitors would appreciate the page.

This means, it’s best to keep the biography related to the website while still covering what is important. While you may not leave out that part of your life entirely, you shouldn’t focus solely on it either.

3. Make it a Search Engine Magnet

Find out what users are searching online and take advantage of it in your bio. You can do this by using Google AdWords tool. By entering terms in the engine, you’ll find some of the most searched keywords. When you add this into your biography, it’ll grab the attention of search engines.

This means that users who are specifically interested in your biography or the subjects it is related to, will be more likely to land up on your page. Thus you not only get views, you get interested views.

4. Informative, but to the Point

For most people, they probably won’t have two paragraphs about how they got their first camera. This, for example, would be something mentioned in about a couple of sentences.

In other words, try to be informative by giving a back-story to a certain topic mentioned in your biography. On the other hand, don’t try to focus too much on it, just get to the main point of things.

5. Keep It Up-to-Date

A mistake many people do is not updating their page. There are many times when very important events that happened after the bio was made that don’t get mentioned.

In addition, you may want to have a call of action for the visitors to the page. After they read it, you may want them to go and check out either other posts or your social networking sites. However, if you still have on there, call to visit your profile page on some outdated social networking site, then obviously you need a revamp of your about me page!

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{ 33 comments… read them below or add one }

templebody August 30, 2011

You ruined my day. I had to realize my blog is clearly a F.
Now I have to make my day great and apply your tips accordingly.

Thanks

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chalean extreme reviews August 30, 2011

Short and straight to the point, very good info. Sometimes I forget to put up an about me page on websites. Alot of people don’t think its important but it is – its your way to relate or engage in the person surfing you site.

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Confidence in kids September 1, 2011

Great article and simple too like an about us page should be.

I always struggle and rush this page – stuck at what to put other than the standard yawn stuff.

Thanks

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Caley September 1, 2011

Great points all around. Most “About Me” pages that I see are painfully boring and unoriginal

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watches September 2, 2011

Thanks for the tips, going to definitely follow them since an about page seems pretty important for introducing your website.

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Taylor September 2, 2011

Continuing with what James Adams says about the links, it’s a great idea to use the About page for internal links to other parts of your site. If the links are in context, it helps with navigation and usability. If you mention a specific product or service, link to that section of your site. It’s always good to have a few extra links to your own pages, just don’t get carried away.

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Mike September 2, 2011

I’ve been needing to redo my about/contact page. This should help! Thanks!

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play the piano September 2, 2011

I appreciate the suggestions, I need to include more relevant keywords in my “about me” page. Reading your post gave me some ideas to revamp my page to make it more search engine friendly and easy to read by the users.

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Anna September 2, 2011

I especially like the second tip. It’s very important that the About page links the author with the theme of the site.

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SEO September 3, 2011

A mistake many people do is not updating their page. There are many times when very important events that happened after the bio was made that don’t get mentioned.

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