If you dedicate a daily effort to obtain one way links to your website with keyword based anchor text links, DON’T! You are hurting your SERP. Google filters will measure your links and if they have keywords in the anchor text they will be devaluated. This might be part of the latest updates in Google. It might be possible for you to insert a few links with variations in your keywords but the effect remains to be seen.
This is once again another effort by Google in order to have websites building natural links. The other night I spent 35 minutes posting comments in “doFollow” blogs and posting a couple of articles here and there using the keywords “Miami Web Design”. The next day, our position in Google dropped down about 7 spaces. This has happened to us 3 times already. However, then we took the next step and worked ourselves a few comments using for anchor text just the name of our company (brand) in “doFollow” blogs as well as “noFollow” blogs and to our surprise our listing came back to its original position.
Here is our analysis
Everything nowadays with Google revolves around the word “Natural”. If you pay for links, this is considered a shortcut and a very harmful action if I may say; it is actually one of the worse ideas. If you comment on blogs leaving keyword based links (inside the anchor text), once again you are buying yourself prosperity without really proving that your website is genuine and provides good content. If you publish articles well, that is a different story since it is an honest action and it demonstrates your efforts to provide a helpful resource for your customers. So what is the ideal candidate to give good PageRank? The ideal candidate is the one who unconditionally comments on blogs and by unconditionally I mean that you are contributing to a conversation in a blog and since you do not expect anything from it you are not leaving your keyword based link.
Regardless of how grandiose Google is, it is still a piece of software; you can look at it the way you want to. Of course Google was, and is raised by a number of very talented and intelligent people but it is still a software and there are always corners to go around every software. Mix it up! Every time you work on your backlinks use your brand name instead of a keyword and for every “doFollow” link you accomplish sacrifice yourself and obtain two “noFollow” links. Keep Google on the doubt instead of confirming that all you want is the PageRank by just adding keyword based anchor links in “doFollow” scenarios.
I know that Google loves links, even good quality and genuine content can bring you good result.
Lucas,
Thank you so much for the keyword information. I can’t begin to tell you how many blogs and informational websites I’ve read without getting any useable info.
This is straight forward and easy to understand. And, will definitely keep me from making a mistake!
SEO is constantly evolving. There is no single best way. You should incorporate various methods of building your rankings in the SERPs. It’s hard work, but worth it and has allowed me to make my living from little beach side cafes and coffee shops from all over the world.
Hi Lucas,
When you say it’s better to “use your brand name instead of a keyword”, do you mean I would add that brand name instead of keywords after my website’s actual url above, or only use my site’s url, in the Website blank?
For example would I put “The Psychic Philosopher”, but not keywords, in my Name box above or with my ebsite url?
You might probably guess I’m a newbie at this. But I might not be the only one reading your helpful post. Thanks!
Scott
Thanks for such an informative article. This I believe I can say from experience this is true. I’ve gotten a couple of clients websites ranking pretty high for some keywords without posting any comments with keywords. Actually, I never used the comments method at all on my own website to get it ranking high. I just used lots of content on my website, and posted alot of blogs on my blog, which links back to my website.
With Google changing it’s algorythms, etc. it’s hard to say for sure what works and what doesn’t. All we can do is experiment and check results and repeat the process until we know what works. Just like you’ve done for us here. I would agree, just keep it natural.
Thanks again.
I do agree with all of the concepts you have presented in your post. They’re very convincing and can certainly work. Nonetheless, the posts are very brief for novices. Could you please extend them a little from next time? Thanks for the post.