Search engine optimization (SEO) probably is the most effective way of internet marketing. It helps you get the most targeted visitors to your website. Let’s say, for instance, you have a website for selling health insurance. Somebody out there is urgently looking out to buy health insurance. He ‘googles’ for the keyword health insurance and your site comes up at the top of the search engine results page (SERP). What happens next is quite obvious – You get a lead for your business.
But topping the list in SERP is not that easy. For the SEO process to be effective, it needs to take into account the complex algorithm of the search engines. As search engines continue to innovate and upgrade their technology, the SEO process is bound to become infinitely more difficult. Also, if you try to influence the SERP ranking unscrupulously, you may be in the soup since most of the search engines have a penalty system in place. This explains the importance of selecting the right SEO service provider for your campaign.
SEOP.com is one company which has been into SEO consultancy for more than 10 years now. In addition to hiring the smartest experts in the industry, it has invested over 1.5 million in research, development and domain driven technology in the last 24 months. It uses its proprietary methodologies like Thematic OptimizationTM and Information Architecture OptimizationTM to give you the highest ROI possible.
Following are some of the important SEO services provided by SEOPTM:
- site analysis
- keyword research
- competition analysis
- structure optimization
- code optimization
- content (including blog) development
Each client is provided with a dedicated account manager. Monthly reporting along with benchmarking is provided to help you assess the performance.
SEOPTM also provides other related services such as link building, social media marketing, PPC management, reputation management and affiliate marketing.