Search Engine Optimization (SEO) is still an important part in the process to gain search engine visibility, which is the main factor that drives organic traffic to your website. Although, many webmasters spend hundreds of dollars in specialized internet marketing tools, this is a task that you can do yourself with a little knowledge on this topic, and the invaluable help of the SEO tools that you can find online. However, there are so many websites offering online SEO tools that many times it is hard to determine what the best SEO tools are and where to find them. So, let us help you to find those SEO tools that you should be using.
SEO Power Suite
This is one of the best suites of desktop SEO applications that you can find to assist you when it comes to optimizing our website. It consists for four applications: SEO Spyglass, Link Assistant, Rank Tracker and Website Auditor. Each of these applications targets the main areas of the optimization process and performs a competitive analysis of your website against those that compete with yours for the same keywords and niche. Information is displayed in a comprehensible metrics way, and the license is available in 3 different plans: Free, Professional and Enterprise.
Majestic SEO Tools
This is an online service that offers basic SEO tools for free, but with improved and detailed options for their silver, gold and platinum members. The basic set of tools include a site explorer, keyword checker, link profile fight tool, backlink history, bulk backlink checker, clique hunter, neighborhood checker, comparator against five similar domains, and the Majestic million, which is a top listing domain checker similar to Alexa. This service also offers standard and advanced reports, besides widgets for your website to display your rankings, but free registration is required to access all these tools.
Screaming Frog SEO Spider
This is a lightweight desktop application that runs on Windows or Mac systems, and can be downloaded free. However, its functionality is limited to 500 URI crawls and not only is the tools available in the free version, but you can unlock all the features for an annual license that costs £99. So, what makes Screaming Frog SEO Spider one of the best SEO tools? Among others, that’s its ability to crawl and gather information from any website, not just yours. This means that you can retrieve useful information about links, images, scripts, style sheets and software that your competitors use, fetching only SEO-related information that can be imported into an Excel spreadsheet for further analysis.
SEO Rank Monitor
SEO Rank Monitor is one of the most comprehensive tools to monitor your search engine rankings. It helps you keep track of not just your performance but your competitors’ performance as well. Apart from the summary data, the detailed rankings are displayed visually in the form of graphs and charts for easy comprehension. You can track your rankings down to specific cities and also compare the data of any two dates. There are 4 different plans available beginning from $19 per month. You can begin with 14-day free trial to test waters.
Google Analytics is one of the best SEO tools that you can use for free. Although, considered a statistical service to analyze your website traffic developed upon the famous Urchin software, Google Analytics connects you with a series of SEO tools that allows you to measure marketing effectiveness, being the basic tool for novice and expert webmasters alike. The main advantage of the Analytics service is that it connects you with all the other Google tools, including Adwords and Adsense to monetize your website.