The Yahoo Store platform, known as Yahoo Merchant Services, is a popular one for many reasons. While Yahoo has been around for a long time, and thus has built a positive reputation for itself, the Yahoo Merchant Services platform is also ideal because it is reliable, time-tested, and routinely updated and outfitted with the latest technological solutions for fast, efficient, fun, and secure shopping. Yahoo! store features make this particular ecommerce platform a very popular one.
If you’re one of today’s many ecommerce merchants who is looking for a new ecommerce platform, here are some of the must-have features you can find in all of the great software packages:
An integrated shopping cart is a must for any online store. From making it simply for customers to add items to their cart, to editing a cart’s contents (removing items, increasing quantity, saving items for later), and checking out, the shopping cart is the central component of your store, and must be accessible for any cart-related action.
Order & Inventory Management
An ecommerce platform should provide advanced management of orders and inventory. From confirming the presence of inventory before allowing customers to view and/or purchase it, to sending you notifications about low stock, the ideal ecommerce platform will keep tabs on your stock, and let you know when things run low. For orders, an ecommerce platform can automatically generate shipping labels, set up shipping, and send packaging orders to your warehouse. Both you and the customer should also be able to check in on orders at any given time.
Today’s customers are paying with credit cards, but PayPal is also an incredibly popular payment choice for many shoppers. Ideally your shopping cart should offer both payment options. It isn’t time-consuming or costly to integrate PayPal into your shopping cart platform, so make sure you take the time to do so.
Your shopping cart software should be logging and generating daily statistics about your website. These stats should tell you who is visiting, when they’re visiting, where they’ve come from, what type of device they’re using, and what they’re looking at. The more you know about the activities of people who are on your website, the more you can tailor your site to meet their needs – and get their business.
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