Sometimes, success isn’t attainable because there are no results. It could be that you dislike the account manager or your business’ needs have changed. No matter what the reason is for the problems, the majority of companies will question their decision to work with an agency or not.
- Should your company stick with the same agency and work through the problems?
- Should your company fire the agency and find another one to work with?
Should you fire the agency or continue to work things out? In order to know whether or not which direction your company should take, you need to look at the three most common reasons a company will fire an agency and how to deal with them.
1. Your Company’s Needs Have Changed
According to Ege Marketing, many times it’s the relationship between the company and agency that leads to a hiring and firing. However, it’s also a good idea to wonder if there has been a change in your company’s needs.
A company’s needs are rather complex, and there are always challenges to overcome. If the challenge has you delving into the marketing budget, you may have to fire the agency.
When your marketing budget changes, you need to determine if you really need to change your agency. Once you do that, you can speak with the present agency and learn if the contract can be changed to fit your current circumstances. Even if they can’t work with you, they may be able to recommend an agency that can.
2. Are They Keeping Me in The Loop?
If you feel like the agency isn’t updating you on what’s happening with your account, you need to get in touch with them. It’s a case of the account manager sleeping on the job or the agency trying to hide the fact they’re not working on your account.
That’s not to say the ball doesn’t accidentally get dropped but if you’re not hearing or talking to anyone on a regular basis, it’s time to find an agency who will keep you in the know.
3. Is The Problem More About Personalities?
Sometimes the problem isn’t marketing goals; rather it’s the personalities.
If you care more about the whole picture and the account manager is all details, this can generate some conflict. Reputable agencies will work hard to retain your business and will assign another account manager to your business.
And, if you’re finding it difficult to work with them, they probably have a hard time working with you.
Bear in mind, agencies tend to hire people similar to one another. If you work with a couple of managers and you’re still having issues, it’s time to find another agency.
Should You Fire Your Agency?
This will be one of the toughest decisions you’ll have to make. When things don’t appear to pan out, it’s natural to want to hire another agency and hope they’ll do the job you want them to do. But, if the issues fall on you and your expectations and circumstances, a change of agencies isn’t going to do much in the way of improvement.
For success to be had – no matter which agency you decide to work with – you need to know what you want from the agency and what you don’t from them. Talk to the agency about your expectations and listen to what they have to say. And, if it appears you can’t come to an agreement, talk to another agency.